Breaking into a new market in 60 days.
PeakGrowth is a GTM agency with a strong e-commerce track record looking to expand into B2B SaaS. Different buyer, different language, different motion entirely. They needed to generate pipeline in a market where they had no proof points.
$280K
New Vertical Pipeline in 60 Days
22
Discovery Calls Booked in Month 1
60 Days
First Closed Deal Timeline
Company
PeakGrowth is a GTM and growth agency helping e-commerce and SaaS companies build scalable acquisition systems and outbound infrastructure.
Industry
GTM Agency
Services
ICP Research, Messaging Strategy, Outbound Launch, New Vertical Playbook
PeakGrowth had proven expertise but zero credibility in B2B SaaS. They needed to enter a new market without existing proof points.
We built the ICP from industry research and competitive analysis, developed messaging that positioned their e-commerce track record as a strength for SaaS buyers, and launched a targeted outbound campaign into the new vertical.
The Challenge
PeakGrowth had strong results in e-commerce but almost no presence in B2B SaaS. The buyer was different, the language was different, and the sales motion was entirely different.
They had no ICP for the new vertical, no messaging that resonated with SaaS buyers, and no data to build from. Starting from scratch in a new market is one of the hardest outbound challenges.
The Solution
We spent the first week mapping the B2B SaaS buyer landscape: company stage, team size, buying triggers, and the specific pain points that PeakGrowth's methodology could credibly address.
The messaging was built to reframe their e-commerce track record as relevant experience for SaaS buyers, not a liability. We launched a targeted email and LinkedIn campaign into three SaaS sub-segments simultaneously, with different angles for each.
The Result
Within 60 days PeakGrowth had meaningful traction in a market they had never operated in.
$280K in new vertical pipeline
22 discovery calls booked in month one
First closed deal within 60 days of launch
A repeatable playbook for further vertical expansion
PeakGrowth now runs the same system independently for new market entries.
"Entering a completely new vertical felt risky. Atlas made it systematic. We had a clear ICP, messaging that actually landed with SaaS buyers, and our first closed deal within two months."
Daniel Okafor
Founder, PeakGrowth